1860: Edouard Heuer founds a watchmaking workshop in St-Imier, in the Swiss Jura.
1869: Heuer introduces his patented crown-winding mechanism.
1882: Heuer patents his first chronograph inventions.
1887: Heuer patents the famous "oscillating pinion" still used by major watchmakers for mechanical chronographs.
1911: Heuer introduces the first automobile dashboard chronograph.
1916: Heuer invents the first stopwatch accurate to 1/100th of a second, the Micrograph.
1920-24-28: Heuer is timekeeper at the Antwerp, Paris and Amsterdam Olympics.
1933: Heuer launches the Autavia, the first dashboard stopwatch for racing cars.
1950: Heuer launches of the Mareograph - called the Seafarer in the United States – with tide indicator and chronograph functions.
1962: John Glenn orbit the earth three times on February 22, 1962. The mission lasted almost five hours, requiring the use of Heuer’s well-proven 12-hour timer. TAG Heuer became the first Swiss Watchmaker in Space thanks to an Heuer Stopwatch!
1964: Heuer launches the Carrera chronograph named after the "Carrera Panamericana "road-race of the 1950s.
1966 Heuer patents the Microtimer, the first miniaturized electronic timekeeping instrument, accurate to 1/1000th of a second.
1969: Heuer presents the Monaco equipped with the Chronomatic Caliber 11 with microrotor, the first automatic chronograph movement.
1971-79: Heuer is Official Timekeeper for "Scuderia Ferrari" in Formula One. 1975: Heuer launches the Chronosplit LCD/LED, the world's first quartz wrist-chronograph with a precision of 1/100th of a second.
1985: The Heuer company joins the TAG (Techniques d'Avant-Garde) group and became TAG Heuer.
1985: TAG Heuer signs a partnership with McLaren. 1987: TAG Heuer creates the S/el (sport/elegance) Series – with what as to become a brand emblem thanks to its bracelet.
1989: TAG Heuer becomes Official Timekeeper for the International Ski Federation World Cup races.
1997: TAG Heuer launches the Kirium Series, a watch combining technology with avant-garde design.
1999: TAG Heuer joins the LVMH group (Moët Hennessy Louis Vuitton), the world's leading luxury product group.
1999: Introduction of the Link Series, the emblematic sports watch. With its daring Alter Ego line TAG Heuer targets an exclusively feminine clientele.
2004 TAG Heuer creates a watchmaking revolution during BaselWorld 2004 with a new conceptwatch : the “Monaco V4”.
2004: The Monaco 69 wins the Best Design Price at the Grand Prix d’Horlogerie de Genève.
2005 TAG Heuer introduces the watchmaking innovation “Caliber 360 Concept Chronograph” at BaselWorld.
2006 TAG Heuer presents the Carrera Calibre 360.