Anyone concerned with the history of Longines of Saint-Imier is bound to plunge into the most thrilling adventures, which have become the stuff of legend of modern times. Longines developed aviators’ watches and cockpit instruments. Longines led the field as time-keepers to the world of sports, developing precision stop watches for athletes. Longines was at the Olympic Games and ensured that athletes’ performances were accurately recorded.
But it is not merely to its top-quality range that this watch-making firm owes its greatness and importance. By the time Longines was celebrating the 100th anniversary of the registration of the brand-name and logotype - the winged hour-glass - in 1967, the Saint-Imier watchmakers had made 15 million watches and sold them all. For all these reasons, therefore, Longines is a virtually inexhaustible mine of reasonably priced collectors’ items, ranging from pocket chronometers to classic wrist-watches and milestones of quartz technology.